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What different services do you offer?

As we are predominantly a web development agency, most of our services focus on designing, developing, and enhancing websites. Our core services include web design, web development, branding, SEO (Search Engine Optimisation), PPC (Pay Per Click) Ads, Shopify, digital marketing, ECommerce, UX audits, and AI variant testing. Each service is tailored to meet specific client needs, and you can find detailed information and FAQs for each offering on their designated service pages. Whether you need a simple redesign or a full-scale digital transformation, our range of services ensures we can support your goals effectively no matter where you are in your business journey.

What sectors do you work with?

Over the past decade, we’ve collaborated with businesses across nearly every sector. However, the primary industries we specialise in include Healthcare, Charity & Nonprofit, Education, Corporate, Hospitality, Fashion & Beauty, Travel, Fitness, Media & Entertainment, and Manufacturing & Industrial. If your sector isn’t listed, don’t worry, there’s a high chance we can still assist with your project. That said, we choose not to partner with certain industries, such as Adult Entertainment, Gambling, Tobacco, Alcohol, Vaping, Weapons, Environmentally Harmful Industries, or Pyramid Schemes. These exclusions align with our values and business mission. If you’re unsure whether your industry falls within our scope, feel free to reach out for further clarification.

What platforms or technologies do you specialise in?

We’re highly flexible in adapting to various technologies, but our go to tech stack includes all the industry-leading tools and platforms. These include Webflow, Shopify, AWS (Amazon Web Services), WordPress, WooCommerce, Ahrefs, Semrush, HubSpot, GitHub, Mailchimp, ChatGPT, Google Ads, Meta Business Suite, Octopus Sitemap, Figma, Adobe Creative Cloud, GSAP, Unicorn Studio, Webflow Optimize, Storybook, Usercentrics, UserZoom, Optimizely, Hotjar, Heurio, BrowserStack, Google Tag Manager, and Google Analytics. This comprehensive suite ensures we can deliver cutting-edge solutions tailored to each project’s unique needs, from eCommerce platforms to advanced analytics and optimisation tools.

Can you help with SEO and PPC after the website goes live?

Yes, absolutely! While SEO (Search Engine Optimisation) and PPC (Pay Per Click) Ads are not included in standard website design and development projects, they are essential components to a successful online presence. Once your website is live, we offer an optional follow-up meeting to discuss ongoing support through monthly retainers. Whether you’re looking to improve search rankings through SEO, drive targeted traffic with PPC, or combine both strategies, we’re here to guide you through the process. Our team will help you understand these services and how they can maximise your website’s potential in reaching and engaging with your audience.

Do you provide hosting and domain services?

If we develop a website for your business, then yes, we provide hosting. We will manage the hosting of your site through AWS (Amazon Web Services). Hosting refers to the monthly payments required to keep your site live on the Internet, as it needs to be stored on a secure server for visitors to be able to access it. Regarding domains, we encourage our clients to purchase these themselves through their preferred domain registrar platform (e.g. Squarespace domains, GoDaddy, 123 Reg or Ionos etc.) and then grant us admin access to their account. This access allows us to make necessary adjustments to the DNS (Domain Name System) settings to ensure the domain you’ve purchased connects properly to the site. DNS settings are often tied to business email functionality as well. If IP address records aren’t configured correctly, this could lead to website or email server issues. In some cases, we can purchase the domain directly on behalf of our clients, but this is not typically recommended because, although highly unlikely, if anything were to happen to us or our company, there’s a risk your domain could be permanently lost.

What makes Modal different from other web design agencies?

First and foremost, we have been designing and building effective websites for over 10 years! At Modal, our approach is slightly different from other web design agencies. We operate with a small, focused team and take on a limited number of projects at a time. This allows us to maintain the highest quality standards while providing the same level of output you would expect from large-scale agencies. By working with fewer clients, we can dedicate more time to each project, ensuring a personalised, hands-on experience for every business we collaborate with. We also utilise cutting-edge technologies and design-thinking methodologies to deliver transformative digital experiences that consistently achieve positive returns on investment for our clients.

How do you ensure the website reflects our brand and values?

Before we make a start on any visual designs, we dedicate ample time to discovery calls to thoroughly understand your business, brand, and the core values that drive what you do. Competitor analysis is another key factor that enables us to effectively communicate your brand’s identity and values through the website we create. By getting to know our clients and their businesses, as well as analysing what their competitors are doing successfully (and where they fall short), we can confidently offer design variations that are aligned with your vision, that you will (hopefully) love! The more time we spend together during discovery workshops, the better we can understand the strategic challenges you face and highlight the values that matter most to your business. We’ve been doing this for over ten years now and we are yet to fail at accurately reflecting a client’s brand and values in our deliverables, the proof really is in the pudding!

How long does a project take and how often will we catch up?

A typical web design and development project usually lasts between 8 - 12 weeks. For projects with additional branding or marketing components, the timeline can extend up to 6 months, depending on the scope of work. While we aim to complete most projects within 8 weeks, factors such as client feedback and the readiness of content can often influence the pace. To ensure a smooth and personalised experience, we limit the number of clients we work with at any given time. This allows us to dive deeper into your brand and maintain an attentive approach. Once the project officially begins, we generally hold weekly catch-up meetings. However, during the middle stages, when the development phase is in full swing, weekly meetings are no longer necessary, as the sitemap, design direction, and content are all already finalised. At this stage, our team focuses on coding and building the site. Toward the end of the project, we resume regular meetings to onboard your team to the CMS (Content Management System) and discuss any post-launch services, such as SEO (Search Engine Optimisation) or PPC (Pay Per Click) Ads retainers

When can you start?

Our start date depends on how busy we are at the time you reach out. We often work with clients who have tight deadlines, so we limit ourselves to just three major projects at any given time. This approach ensures we can fully immerse ourselves in your business, deliver exceptional results, and complete projects faster than many larger agencies - everyone's a winner! To get a more specific start date for your project, simply fill out our ‘Start Your Project’ form, and one of our team members will be in touch to discuss availability and next steps.

Will we meet in-person?

At Modal, we operate a predominantly virtual working framework within the company. Some of our employees and freelancers do not live locally to our HQ in Manchester with some working remotely from different locations, including Australia, Canada, and New Zealand. That being said we are still proud to be a Manchester-based agency and absolutely love working with businesses around the local area. We made the shift to a hybrid model during the pandemic, as it allowed us to maximise productivity and work with top talent from around the world. This model also enables us to collaborate with a wider pool of skilled designers and developers, ensuring that each project benefits from the best expertise in the industry. While we work as a hybrid team we still do conduct in-person meetings at our Ancoats-based Manchester office for those of you who prefer in-person face to face meetings. Many of the world’s leading agencies, such as MetaLab (known for working with brands like Uber, Headspace, and Calvin Klein), have adopted similar models with great success, and we’re proud to follow this innovative approach.

What budgets do yu work with?

Most of our projects range from roughly £10k to £50k, with final costs shaped by the individual scope and complexity of the work. Our minimum starting point is typically £6k, however, this amount can vary depending on the specifics of the brief. After the initial discovery call, we’ll scope out the project in detail to provide an accurate quote and send this through with the invoice and contract. Once the quote is agreed upon, an initial 50% down payment will be required to kick off the project with the remaining 50% to be paid upon completion i.e. your website’s go-live date.

Are there any hidden costs?

Beyond the agreed project fees, there are no hidden charges. Typically, the only ongoing expenses are your annual domain fees and annual hosting fees, which we manage in-house using Amazon Web Services (AWS). Unlike other agencies, we do not add hidden monthly maintenance or ‘upkeep’ fees once your website goes live. Should you require extra pages or new features after launch, we’ll provide a transparent separate quote for this work. Additionally, we offer optional monthly retainers for services like SEO (Search Engine Optimisation), digital advertising, or digital marketing campaigns. These services are entirely optional and fall outside the scope of a standard website build, ensuring you only pay for what you need.

How do you ensure my website will be secure and fast?

Every website we build includes an industry-standard SSL (Secure Sockets Layer) certificate, which ensures your site uses the HTTPS (Hypertext Transfer Protocol Secure) protocol. This is the small padlock icon you see in your browser’s search bar, signifying that all data transferred between the website and its visitors is encrypted and secure. Additionally, we offer optional HSTS (HTTP Strict Transport Security), which enhances security by forcing browsers to only connect using HTTPS. For speed, our hosting on AWS (Amazon Web Services) is optimised for high performance, with data centres strategically located worldwide. This ensures that, no matter where your visitors are, your site will load as quickly as is physically possible. During the discovery phase, we’ll discuss any specific security needs to ensure your website is fully protected while delivering a seamless user experience. In most cases, the standard HTTPS protocol is sufficient for business websites, but we’re happy to tailor additional solutions as needed, please just let us know!

Who will provide the content for my website?

As we deal with a wide variety of different clients operating across different sectors/industries, we leave the real expertise down to our clients. We encourage you to provide as much content as possible, as you know your business best. We do offer copywriting services to refine or expand on the content you provide, adjusting the tone of voice, if you don’t feel confident about your writing ability. For imagery, if you already have in-house photos taken for your business, these will always be the best option, if not, we can source high-quality imagery from our stock subscriptions to fill in the gaps.

WIll I be able to easily update content myself?

Absolutely! While the code behind your website is complex and requires technical expertise, the client-facing interfaces we provide are designed to be user-friendly and intuitive. These interfaces empower you to add, remove, and edit content with ease - no coding skills required. We understand that not every business owner is tech-savvy, so everything is streamlined to give you full control over managing your website confidently. To make the process even smoother, we provide comprehensive guidance and training, ensuring you’re comfortable using the platform and making updates as part of your routine operations. We aim to make managing your website as simple and stress-free as possible, just the way it should be!

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