Get to know Lewis

With an uncanny ability to see the digital world through users' eyes, Lewis transforms complex challenges into seamless experiences. Before joining Modal, Lewis honed his skills at a top design agency in London, where he worked with brands that probably made your favourite apps. When he's not wireframing or conducting user research, you'll find Lewis at local indie gigs, hunting for vinyl records to add to his ever-growing collection. His desk is adorned with quirky Japanese figurines, and he swears they help his creative process (we don't question it because his work speaks for itself).

What drew you to UX design?

"I've always been fascinated by how people interact with technology. There's something magical about creating digital spaces that feel intuitive and natural. My background in psychology gave me a solid foundation for understanding user behaviour, and I love applying those insights to design solutions that make people's lives easier. The moment when a user navigates through something I've designed without a second thought, that's when I know I've done my job right."

What's your approach to designing user experiences?

"I start by listening , to the client, to the end users, to the data. Good UX design isn't about making something look pretty; it's about solving real problems. I believe in prototyping early and testing often. Some of my best solutions have come from watching someone struggle with an early version of a design. Those moments of friction are golden opportunities for improvement. At Modal, we emphasise empathy-driven design, really putting ourselves in the users' shoes."

What's the most challenging project you've worked on at Modal?

"We had this Ecommerce platform that needed to appeal to both tech-savvy millennials and older users who were less comfortable online. Balancing those needs while maintaining a cohesive brand experience was tricky. We ended up implementing an adaptive interface that subtly adjusted based on user behaviour. The client was thrilled with the results, conversion rates increased across all demographics. It reminded me that the best solutions aren't always the flashiest; they're the ones that work for real people."

Any UX pet peeves?

"Cookie consent banners that make you hunt for the 'reject all' option! Also, those sites that interrupt you with a survey before you've even had a chance to use the service. Good UX should be respectful of user time and attention. That's something we prioritise in every project at Modal, making sure the user always feels in control of their experience."